Using Data Analytics in HR (People Analytics) in the Sri Lankan Apparel Industry
Introduction Data analytics is revolutionizing HR globally. Organizations now use employee data to improve hiring, monitor performance, enhance retention, and make strategic workforce decisions (Armstrong, 2020). In Sri Lanka, apparel companies increasingly adopt data-driven HR practices to manage large workforces efficiently while ensuring fair and transparent processes. How It Works HR teams collect and analyze data on attendance, productivity, turnover, and training needs to make informed decisions (CIPD, 2023). In Sri Lanka’s apparel sector: • MAS Holdings uses dashboards to monitor production and office staff performance, track absenteeism, and predict staffing needs during peak production periods. • Brandix applies analytics to identify training gaps, assess employee engagement levels, and support promotions or role rotations based on performance trends. • Hirdaramani Group integrates people analytics in workforce planning, tracking overtime patterns, safety complianc...